Taylor Swift is now an NFL staple.
She made her gameday debut in September 2023, revealing her romance with Travis Kelce in dramatic fashion by supporting him at a Kansas City Chiefs game at Arrowhead Stadium in Missouri.
She continued sitting in the stands for over a year, even supporting Kelce as he went to the Super Bowl for the third time in a row. All the while, the singer's gameday fashion continued to make headlines.
Now, Swift and Kelce are married — and the musician remains a fixture at her husband's games. Naturally, her gameday style is still going strong.
From standout $70,000 outfits to overly simple athletic looks, here's a look at everything she's worn in her WAG era, ranked from least to most stylish.
Taylor Swift's gameday debut look was cute but ultimately forgettable.
She made her Arrowhead Stadium debut in studded $190 Ksubi shorts, a white $105 Dôen tank top, and $192 New Balance sneakers.
She also sported a vintage Kansas City Chiefs jacket and a $1,305 crescent-shaped earring from Jacquie Aiche.
She didn't make much of a statement in the tank top and shorts she wore in February 2025, either.
Swift attended a game in New Orleans, wearing a basic white tank top with sparkling Monday Denim denim shorts.
Though there was nothing really wrong with the outfit, it didn't stand out either. Even her ruby necklace from Lorraine Schwartz couldn't save it from being a bit forgettable.
The same can be said of the leather-and-denim look she wore in October 2023.
As the Chiefs battled the New York Jets at MetLife Stadium in New Jersey, Swift cheered the team from a box suite.
Her simple outfit for the occasion included $528 denim shorts with crystal detailing from Area, a black long-sleeved shirt, and a leather Gant jacket.
She also accessorized with a $9,250 diamond choker and $1,795 Christian Louboutin boots.
She could have tweaked the red-and-black outfit she wore to a November 2024 game.
Swift entered Arrowhead Stadium that day with Donna Kelce, who arguably wore a better outfit than the pop star.
Swift sported black denim jeans, a red $4,900 Louis Vuitton quarter zip, and platform leather heels from Alaïa.
Unfortunately, the boots were too odd in shape to pair with skinny jeans, and her top was a little too bright to match the deep red of the football team.
Her for a December 2023 game had lots of team spirit, but it would have been better with more interesting details.
Her Chiefs pullover, for example, was a light-gray shade that didn't stand out in the audience. Her plaid skirt was also understated.
The most interesting aspects of her outfit were the accessories. Swift wore a $598 Mejuri ring with a red stone in the middle and a $35 handmade hat from a local Kansas City artist.
Swift quickly became intentional with her outfit choices for Chiefs games, as she showed in October 2023.
For a game in October 2023, Swift arrived wearing a red, white, and black jacket covered in Kansas City logos. The $130 piece, which is now sold out, was the work of Wear by Erin Andrews.
Though the jacket wasn't part of her flashiest outfit, Swift undeniably left her mark on the sports anchor's clothing business.
"I started screaming and freaking out and singing all my favorite Swiftie songs. And then yeah, we restocked, and we sold out. And thank you, thank you, Taylor Swift," Andrews told Seth Meyers during an appearance on his show.
Swift paired the outerwear with a $3,190 Balenciaga corset and sold-out Prada boots.
The simple outfit formula has remained a signature part of her gameday style, as she showed in September 2026.
On September 20, 2026, Swift supported Kelce alongside their parents and friends at Arrowhead Stadium. She kept her outfit simple but festive for the occasion.
Swift wore a $40 Wear By Erin Andrews tank top tucked into denim bottoms. She also wore a black belt with gold hardware and an assortment of gold jewelry.
Her vintage sweatshirt for an October 2023 game had a bit more personality than some of her other looks.
Swift paired a vintage Chiefs sweatshirt from Ellie Mae Studios with a black pleated skirt and loafers.
As usual, she added an assortment of jewelry to elevate her look, including Cartier's $13,400 Juste un Clou necklace. She also wore the $3,600 Heavy Belcher bracelet and the $1,050 Enamel Miniature Medallion from Foundrae, as well as Jacquie Aiche's $5,775 evil-eye bracelet and $4,675 7 Diamond Kate Smooth Bar bracelet.
Swift completed her look with a $21 custom friendship bracelet featuring an 87 in a sweet nod to Kelce, who wore a red plaid shirt after the game that coordinated with Swift's gameday look.
Swift has seemingly drawn fashion inspiration from her partner on occasion, as she did in September 2026.
On September 14, 2026, Swift was photographed wearing a $295 red gingham polo dress from Guest In Residence.
The garment was perfect for a fall football game and resembled the polo Kelce wore back in October 2023.
The designer jacket Swift wore to a game in January 2024 screamed luxury.
Rather than wearing team gear, Swift arrived at the sporting event in a white varsity jacket from Gant's collaboration with Kilo Kish.
The high-fashion piece featured stars and other shapes in the Chiefs' signature red, matching Swift's winter beanie and lipstick.
The jacket, which retailed for $1,800, is now sold out.
There was no missing Swift when she arrived at Arrowhead Stadium for a November 2024 game.
She was photographed wearing a vintage, leather Chiefs jacket — a fan said her parents sold it on eBay for $169 — and black shorts from Agolde.
Other pieces included $2,195 Louboutin boots, a $3,900 Dior saddle bag, and a $630 belt from The Row. But it was her gold and diamond accessories that stole the show.
Swift wore $575 Louis Vuitton earrings, a $4,475 Chanel necklace, a $3,150 Louis Vuitton ring, and a $4,150 ring from Retrouvai.
She wore one of her most memorable game day looks on Christmas Day 2023.
She attended the holiday Chiefs game alongside her brother Austin, who was dressed as Santa Claus.
Though Swift wasn't in costume, she was dressed with holiday spirit. To complement her Santa hat, which was embroidered with Kelce's jersey number, Swift wore an $895 bomber jacket from Guest in Residence, which has since sold out.
She also sported a now-sold-out Hill House skirt, $35 Sheertex tights, and heeled Prada loafers.
A red jacket initially stole the show for her 2024 Super Bowl look.
Swift arrived at the 2024 Super Bowl — which the Chiefs won — in all black. She paired Dion Lee's crochet corset top with Area's $695 crystal slit jeans and $1,195 suede ankle boots from Christian Louboutin.
She also added a Chiefs bomber jacket from WEAR by Erin Andrews, which cost $129, to the look.
The red jacket popped against the black, adding a much-needed flash to the simple look.
Her symbolic accessories made all the difference for the 2024 Super Bowl.
Although the jacket was fun, Swift's accessories took the ensemble to another level.
First, she added a Judith Leiber's red football clutch to the look in red. The color isn't available online, but brown, gold, and pink versions cost $3,995 on the brand's website.
Her $3,325 necklace from Stephanie Gottlieb featured an 87, a nod to Kelce's jersey number. She also wore a diamond tennis choker from the brand, which cost $7,995.
Swift adorned herself with other red jewelry, including two rings from Shahla Karimi, Retrouvai's $4,550 Ruby Magna ring, and The Last Line's $695 diamond-studded Heart Twist earring, which is sold individually.
She also turned to Shay Jewelry for several red pieces, including a $6,800 necklace, the $5,600 Ruby Eternity Band, and a $19,950 bracelet. Jacquie Aiche's $7,150 Sophia Diamond Chain Pavé Ear Cuff and $715 Pavé Diamond Letter Mini Hoop completed her look. Swift wore a "T" hoop, naturally.
Swift's Super Bowl ensemble was simple, but her accessories filled the look with team spirit.
Swift attended the 2025 AFC Championship game dripping in Louis Vuitton.
Rather than mixing high-end designers, Swift's look for the 2025 AFC Championship was almost entirely made up of pieces from Louis Vuitton.
The brand's $5,000 monogram jacket was the star of her look. It was black and covered in the gold LV logos on the bodice and sleeves. She paired the statement jacket with a flared miniskirt, which looked very similar to the skirt she wore to the 2024 AFC Championship.
Swift added red tights to the skirt as a pop of color for the Chiefs and Louis Vuitton's $1,760 Star Trail Ankle Boot.
She also embraced Louis Vuitton accessories, including a $2,850 purse, $495 gloves, a $550 beanie, a $3,950 ring, and a $18,500 bracelet.
Swift completed the look with her Cartier watch and an ancient coin necklace from Steven Battelle.
Swift's glamorous spin on her NFL style was a hit when the Chiefs played the Green Bay Packers in December 2023.
Instead of wearing a sweatshirt or jersey with the Chiefs logo, Swift donned Stella McCartney's $2,400 belted teddy coat for an away game in Wisconsin. The red color was perfect to support the Chiefs.
The rest of Swift's look was black, including her Louis Vuitton mini wrap skirt, which retails for $3,400. She also wore a black mock-neck top with Cartier's Agrafe Herringbone Twisted necklace atop it. The $27,250 necklace featured gold and diamond detailing, matching Swift's $1,400 linked tennis earrings from Vrai.
Stuart Weitzman's $995 thigh-high Vidaland boots completed her ensemble.
She went high fashion for an October 2024 game, wearing a coordinating Vivienne Westwood look.
The $1,875 off-the-shoulder Sunday corset and $1,010 Meghan kilt from Vivienne Westwood featured a plaid pattern with maroon detailing that subtly nodded to the Chiefs.
Vivienne Westwood also designed Swift's $1,270 Grace boots and $590 Belle Heart-Frame Jacquard bag.
She didn't hold back on her jewelry for the game, wearing over $46,000 worth of it with the look, including her Cartier necklace and $5,680 custom diamond TNT bracelet from Wove that Kelce gave her as a gift.
Jacquie Aiche designed Swift's bracelets: the $4,675 Seven-Diamond Kate Smooth Bar bracelet and the $5,250 evil-eye bracelet. She also wore various rings, including Shahla Karimi's $3,490 Cloud Offset Pear ring and two custom-made ruby-studded rings from Effy Jewelry.
Glitter freckles from Fazit completed her ensemble.
Swift's jacket for the Chiefs' 2023 New Year's Eve game coordinated with a piece that Kelce wore the same week.
Swift's look for the game between the Chiefs and the Bengals was simple: black pants, a belt, and a black top.
But a white-and-black varsity jacket designed by Jeff Hamilton brought a pop of team spirit to her look. The jacket featured an assortment of patches, including the "KC" arrowhead logo on the front and back, the NFL logo, and a football helmet. Swift's jacket also said "Chiefs" in red lettering.
Her statement jacket was almost identical to a Jeff Hamilton jacket Kelce wore to arrive at the Chiefs game on Christmas 2023, just a week earlier.
Kelce and Swift's jackets were custom, but Hamilton sells a similar jacket for $850 on his website.
Swift nodded to Kelce with a gold and diamond bracelet at the 2024 AFC Championship.
After Kelce and his teammates won the 2024 AFC Championship, Swift joined him on the field to celebrate. There, fans got a closer look at her red and black outfit.
It included a $695 red sweater from Guest in Residence, $2,830 earrings from Wwake, a $6,250 diamond ring from Jacquie Aiche, and $35 Sheertex tights.
But the gold, diamond-embellished tennis bracelet from Wove seemingly had the most sentimental value to Swift.
The brand's founder, Kendall Junck, previously told Business Insider that the bracelet was part of a jewelry collaboration with pro golfer Michelle Wie West, who is friends with Kelce.
She said that when West reached out to gift Kelce some of the pieces, he requested matching bracelets with the letters "TNT" for Taylor and Travis.
Swift's oversize T-shirt dress offered a fun spin on Chiefs merchandise for their September 2024 game against the Bengals.
Swift's oversize 1995 Salem shirt hit her mid-thigh, allowing her to wear it as a dress. The red piece featured the Chiefs logo and the team's name.
Swift did not reveal where she bought the shirt, though Kansas City business Westside Storey, which sells souvenirs and curated vintage items, told BI it was selling the same piece a week before she was spotted wearing it.
Swift paired the top with Giuseppe Zanotti's $1,650 Frannie boots and Louis Vuitton's Coussin bag, which retails for $4,800.
She wore several high-end jewelry pieces, including Louis Vuitton's $625 My LV Chain earrings. Swift also stacked two necklaces, Vitaly's $120 Shimmer Chain and Melinda Maria's $118 Julian Loves Diamonds Necklace 16, which features diamondettes.
Swift rocked a vintage sweatshirt at a Chiefs game in December 2023.
Swift attended the Chiefs game against the Buffalo Bills in December 2023 wearing a $250 vintage sweatshirt, which said "Chiefs" in large letters and featured the team's logo on one sleeve.
She bought the sweatshirt from Westside Storey in Kansas City. The store's owner, Chris Harrington, told BI he initially thought her purchase was fraudulent.
Swift dressed up the casual sweatshirt by pairing it with a $2,100 leather miniskirt from Khaite, which she wore backward, Larroudé's $500 Kate Hi boots in black leather, and GANT 240 Mulberry Street's $1,700 tailored coat in black.
She also added Mejuri's Heirloom Ring, which costs $648, and Mazin Jewels Open Rivet Ring, a $64 piece.
Her custom jacket for the Chiefs' playoff game against the Miami Dolphins in January 2024 was one of a kind.
Swift attended the playoff game in a custom red jacket made by Kristin Juszczyk, a designer married to San Francisco 49ers fullback Kyle Juszczyk.
Kristin made the oversize puffer jacket using one of Kelce's jerseys, as she documented in a TikTok, so it featured his number, 87, on the front and sleeve, as well as his name. She also embroidered "Chiefs Kingdom" onto the jacket.
Swift focused her look on the jacket, pairing it with a black top, Paige's $249 Gemma pants, and $1,395 Christian Louboutin combat boots.
She also wore Anine Bing's Waylon belt, which retails for $200, and carried the $525 Ilda Bag from Manu Atelier.
She wore all denim at the 2024-2025 season opener.
Swift fully stepped into her WAG era at the September season opener, arriving at Arrowhead Stadium in an all-denim look. She paired a Versace's Medusa corset in denim, which retails for $1,325, with $174 mom shorts from Grlfrnd.
Swift also wore Giuseppe Zanotti's $1,650 burgundy thigh-high Frannie boots. The shoes were more affordable than her Louis Vuitton side trunk bag, retailing for $3,950.
Swift completed the look with an assortment of high-end jewelry, including her TNT bracelet and a 1970s-inspired coin necklace from For Future Reference. The brand's founder, Randi Molofsky, previously told BI that the necklace was created in collaboration with Swift's stylist.
"We were so lucky to work directly with Taylor's longtime stylist, Joseph Cassell Falconer, on last night's look for Taylor," he said. "He came to us specifically for the vintage coin necklace because he really had a vision of that bold, glam '70s style to pair with the denim-on-denim and over-the-thigh boot."
The priciest element of her outfit was a $29,100 ring from Retrouvai, paired with Howl's $4,800 Ruby Cocoon ring. Lizzie Mandler's $13,200 three-row Cleo bracelet adorned her wrist, while she worre a two different earrings in her ears: EF Collection's $895 diamond and prong chain earrings and Three Stories Jewelry's $590 Love Explosion Starburst Charm earrings.
Swift wore $66,970 worth of jewelry for the look.
Swift elevated her gameday style in November 2024.
Swift arrived at a Chiefs home game wearing a red-and-black checked Versace blazer and skirt, costing $3,350 and $1,695, respectively.
She wore the blazer atop her shoulders, showing off the $34.99 Victoria's Secret corset Swift wore as a top.
She also chose Versace accessories for the look, including the $1,650 Medusa 95 Leather Knee High Boots and the $2,190 Medusa 95 Small Tote Bag.
Swift's standout jewelry piece for the game was a Louis Vuitton Tambour Watch in gold. The luxury timepiece retails for $54,000, and Kelce has a coordinating version.
Still, the Ruby and Diamond Heirloom Bezel Ring from Retrouvai that Swift wore on her hand was nearly as pricey at $32,970. She complemented the ring with Effy Jewelry's $2,167 Ruby Royale Ruby and Diamond Crossover Ring.
The luxurious look was stylish and sleek, making her stand out in the stadium filled with sports fans.
Swift's Chanel ensemble for a January playoff game was both sporty and chic.
Swift continued to play with plaid during a January 2025 game at Arrowhead Stadium, in a look straight from Chanel's Cruise 2024/25 collection.
The outfit comprised the brand's $9,600 black-and-white tweed coat, $4,650 wool jersey jumpsuit, and $2,250 chain belt. Swift wore opaque tights underneath it and added Chanel's knee-length cuffed boots.
For accessories, she toted Chanel's $5,000 mini flap bag, wore $1,150 pendant earrings, and donned Canada Goose's $195 leather gloves.
The outfit felt sporty and stylish, striking the perfect balance for Swift.
In December 2024, the superstar wore her best gameday look to date.
Swift was extremely hard to miss when she arrived at Arrowhead Stadium in December 2024, wearing a fuzzy coat and a designer hat.
The singer's vibrant red outerwear from Charlotte Simone had a faux-fur lining, while her Sheertex tights were in plaid. Swift also wore a vintage black Chanel bucket hat, $1,595 Manolo Blahnik boots, and a red Tods handbag.
The outfit was fashionable, festive, and perfect for a winter game.
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Samantha Grindell Pettyjohn is a Senior Lifestyle Reporter at Business Insider with more than eight years of experience in the lifestyle space.At Business Insider, Samantha's coverage focuses on unique living situations, interior design, celebrity style, and books. Her work includes features on multigenerational living and one-of-a-kind houses, timely articles on celebrity fashion, live coverage of award shows and pageants, and fun pieces about popular book series. Samantha also loves reporting on celebrities on her beats, from HGTV stars Christina Haack and Tarek El Moussa to authors such as Sarah J. Maas and Rebecca Yarros.Samantha appeared on Scripps News and CBS in 2022 to discuss the royal family, and in 2023, she won an Anthem Award for her work on Business Insider's package "Better Me."Samantha received her B.A. in English from Birmingham-Southern College in 2017, graduating Summa Cum Laude. She later earned her M.S. in Publishing from New York University in 2019. Samantha was previously a staff writer at Romper, and her writing has appeared in Cosmopolitan, Mic, and Oprah.com. Today, Samantha lives in Atlanta with her husband and dog.Email her at [email protected] and follow her on X.
Amanda Krause is a Senior Reporter at Business Insider covering a variety of lifestyle topics.Her work at BI includes profiles of beauty moguls, analyses of celebrity fashion, reviews of trending products, expert interviews across topics, features about booming small businesses and lucrative side hustles, and live coverage of award shows, pageants, and other events. Amanda has also widely covered Disney brands and theme parks, writing everything from slideshows about her experiences on Disney cruises to breaking-news stories focused on major changes and layoffs within the company. She previously appeared on CBS in 2024 to discuss the Met Gala and won an Anthem Award in 2023 for her work on Business Insider's package "Better Me."Amanda graduated from Ramapo College of New Jersey with a degree in Communications and Journalism, and has more than seven years of experience in the lifestyle space.You can email her at [email protected].ExpertiseFashion, celebrity style, beauty, lifestyle trends, and Disney theme parks.Popular ArticlesI spent under $200 a night to stay at Disney World's cheapest resort. My tiny room was worth the convenience.A woman spent $2 on a necklace that resembled a Tide Pod. It turned out to be a one-of-a-kind art piece worth $3,000.Bobbi Brown is still living a life of luxury and lipstick — and it's all on her own termsA Kansas City store owner thought someone made a fraudulent order on his website. It was actually a legit purchase from Taylor Swift.Beyoncé's mom promised Ty Hunter 20 years ago that she would get him out of his retail job. Now he's styling the biggest stars in Hollywood.I've tested every product in Selena Gomez's makeup line, and almost every item is worth buying
