I was born and raised in Hawaii. I wish tourists knew these 12 things before they visited.

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The writer taking a selfie within an appropriate distance from sunbathing turtles.

I was born and raised in Hawaii, so I've seen tourists make many mistakes. Ashley Probst

I was born and raised on Maui and have spent most of my life living in Hawaii and exploring its islands.

We get millions of visitors each year, and tourism is an important piece of the local economy. I've watched a lot of tourists make mistakes here — some silly, others dangerous, and many to the detriment of residents and this sacred land.

So, here are 13 things I want tourists to know before they visit the islands.

It's important to support local businesses.

Dee's Poi mochi food truck

Food from Dee's Poi Mochi, a food truck in Lahaina that sells specialty desserts. Ashley Probst

Seek out small businesses that are owned and operated by locals, especially ones that source products locally.

Not only will you get a higher-quality product and a unique experience, but you'll also be putting money directly back into the community.

Additionally, some of these establishments are landmarks in their own right and deserve a spot on your must-see list.

Please also tip well. Business from tourists is the main source of income for most residents who are in the service industry. If you can afford a trip to Hawaii, you can budget for gratuity.

Being local does not equate to being Hawaiian.

The writer in front of her alma mater, Lahainauna High School

Me in front of my alma mater, Lahainaluna High School, the oldest school west of the Rocky Mountains. Ashley Probst

Just because someone was born and raised in Hawaii does not mean they're of Hawaiian descent.

For example, my family first immigrated here from Japan in the early 1900s and has been rooted here for generations, but we're still not Hawaiian.

It's imperative to remember that Hawaiian is an ethnicity, not a residential identification. Please do not call every local you meet Hawaiian, as it is likely not accurate.

"Listen to tittah, no littah."

writer holding a bag of garbage in front of a no rubbish sign

Litter I picked up at Honolua Bay on Maui. Ashley Probst

It's a well-known concept among outdoors enthusiasts that if you pack it in, you pack it out.

This sentiment should be applied anywhere you go, but especially when exploring the islands. Be mindful about not leaving your trash on the beaches, hiking trails, etc.

Show respect for the land and its people by cleaning up after yourself. Better yet, pick up any litter that you come across and make a positive impact. 

There are ways to avoid damaging the coral reefs.

a sign saying no spray sunscreen

You can buy reef-safe sunscreen. Ashley Probst

Coral is a living organism that can easily be damaged by being stepped on and exposed to the chemicals found in many sunscreens.

Although there's a statewide ban on the sale of products containing these chemicals, some still circulate.

If you're going to bring your own sunscreen to Hawaii, please ensure it is not of the spray variety and does not contain oxybenzone or octinoxate.

Also, refrain from walking on the reefs or tearing off pieces of them.

It can be detrimental to touch the wildlife.

A sign asking visitors to remain a safe distance from turtles sunbathing at Makena Landing on Maui.

A sign asking visitors to remain a safe distance from turtles sunbathing at Makena Landing on Maui. Ashley Probst

Although it might be tempting to interact with the likes of turtles, dolphins, or monk seals, please remain a respectful distance from the animals, especially sea creatures.

Many of them are protected, and it is illegal to get within a certain distance from them. This is for their safety as well as yours.

If you want to have up-close experiences with wildlife, please do so through official tours like whale watches or scuba adventures.

Before you go, take some time to learn the history of the Hawaiian culture and people

A welcome sign to Lahaina,

A welcome sign to my hometown, Lahaina, which was once the heart of the Hawaiian kingdom. Ashley Probst

As with many places on the mainland (what locals call North America), the Hawaiian islands were stolen from their original residents.

Once the home of a prosperous kingdom filled with a rich culture that lived in harmony with the 'āina (the Hawaiian word for land), Hawaii has become commercialized as a tourist destination after Queen Lili'uokalani was overthrown in 1893.

In order to honor and respect the native culture, please read at least one book or even just a well-researched article about this sacred place and what its people have needed to overcome.

"When in doubt, don't go out."

Cliff House with a lot of waves

A tumultuous day at Cliff House, a local spot that's typically ideal for cliff jumping. Ashley Probst

Exercise caution when venturing out into the water.

There are many beaches that don't have lifeguards, so it's important to stick to the ones that do have them available as often as possible.

Even the greatest swimmers can get caught in strong currents, so have discernment before playing in the waves. This goes for hiking trails, too, as many tourists need to get rescued for setting out on a venture for which they weren't truly prepared.

Remember: If no one else is in the water or on the trail, it's probably for a reason. 

When you're sightseeing, pull over.

Tourists whale watching at the Papawai Scenic Lookout

Tourists whale-watching at the Papawai Scenic Lookout along Honoapi'ilani Highway on Maui. Ashley Probst

Whether you're looking out at the ocean to try to spot whales or you're an inexperienced driver here with a line of cars behind you, please pull over.

This is especially important for places like the Road to Hana, which is known for its more than 600 curves and nearly 60 one-lane bridges.

This is partially for safety reasons, as distracted drivers cause many accidents, which is especially impactful when many parts of these islands have only one access road.

We locals also absolutely dread getting stuck behind you when we actually have places to be.

 

Please drive with aloha.

Shaka hand sign in front of a road

Sometimes you just have to stick a shaka out of your car window. Ashley Probst

Speaking of driving, it's important to do so with aloha. Not only do we refrain from speeding (you won't see any speed limits over 60 miles per hour here), but also, people who live in Hawaii rarely honk.

When we do, it's most likely because we're trying to get a loved one's attention or because we're coming around a blind corner and there is signage instructing drivers to blow their horn. Typically, the only people who speed and honk aggressively are tourists.

Bonus: If someone lets you go, throw them a shaka (pictured) to say thank you.

Be wary of sun exposure.

The writer wearing a hat and sunglasses

The right hat and sunglasses can help protect you from the sun. Ashley Probst

The Hawaiian islands are close to the equator, which means the ultraviolet rays are stronger here than they are in many places.

It's important to take precautions — wearing hats, sunglasses, UPF clothing, and, of course, reef-safe sunscreen — to prevent sunburns and heatstroke.

Don't overstay your welcome.

the view from an airplane window of the plane's tail

Have a think before deciding to stay longer. Ashley Probst

Many people visit Hawaii and decide they want to stay for a more prolonged period. However, keep in mind that rent is high and there is limited space for van-life nomads.

It is also said that the island will "spit you back out" if you're not energetically aligned with it, so do not try to force a permanent move.

Trust me when I say that if you are meant to be here, the island will make it known.

Honor the Hawaiian superstitions.

A sign in a Hawaii tree saying to stay on the main trail because there are unmarked graves

There are a few unspoken rules in Hawaii. Ashley Probst

This one will require a bit more research, as the stories and superstitions can differ among islands.

Some universal unspoken rules are never to remove rocks from the island or risk the wrath of Pele — a ton of rocks are returned every month because visitors who take them home as a souvenir start having bad luck.

Additionally, if you hear drums and see a line of warriors carrying torches, run and hide to avoid a deadly encounter with the ghostly Night Marchers.

Whether you're a believer or not, these warnings are meant to keep you safe, so I advise you to heed them if you find yourself in one of these situations.

This story was originally published on March 11, 2022, and most recently updated on June 18, 2026.

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Ashley Probst

Ashley Probst is a freelance writer for Business Insider who covers travel, restaurant reviews, fashion and other types of lifestyle content. Many of her stories focus on Hawaiʻi, where she was born and raised in the historic town of Lāhainā, Maui.Ashley received her bachelorʻs degree in journalism from Chapman University in 2016 and has since worked as a magazine and newspaper editor as well as a freelance writer. Her work has been published in print and online for the likes of MauiTimes, Maui Nō Ka ʻOi Magazine, HAWAIʻI Magazine, Laguna Beach Magazine and many other publications.Some of her Insider stories include a month-long dating diary, tips for tourists visiting Hawaiʻi, her hellish experience staying in a campervan on Oahu and much more.She is also a witchcraft content creator — with over 160k followers on TikTok — and a professional tarot reader who offers in-person readings on Maui as well as virtual sessions for her international clientele.You can follow Ashley on Instagram and TikTok or send her an email at [email protected].

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