I'm a makeup artist who asked ChatGPT to recommend products for me. The results seemed promising at first, but the cons kept adding up.

17 hours ago 2

Photo collage of a woman holding lipstick and computer coding in the background

I asked ChatGPT to recommend beauty products for me, and I was pretty surprised by the results. Getty Images; Natalie Ammari/BI
  • I'm a makeup artist who asked ChatGPT to recommend drugstore beauty products to match my complexion.
  • The AI chatbot gave me recommendations for products from brands like Maybelline, CoverGirl, and Nyx.
  • The foundation I tried worked well, but I wasn't a fan of most of the suggested product shades.

As a professional makeup artist and seasoned ChatGPT user, I like to think of the software as my personal assistant, business partner, and sounding board.

AI has been helpful to me in my everyday life, so recently, I was curious to see if it could make my makeup routine more efficient. After all, the hardest part about makeup application for both beginners and seasoned pros is figuring out the shades and tones that complement different skin tones.

I decided to put ChatGPT to the test and see if it could recommend products that would enhance my features and flatter my skin tone.

I asked the chatbot to recommend budget-friendly products I could find at my Canada-based drugstores. Here's how it went.

I used a website to identify the HEX codes for my skin, hair, and eyes, and used them for my ChatGPT prompt.

Screenshot of Color Picker website showing a photo of the writer Morewa Osawaru a circle next to her face filled with color matching her skin tone

I clicked on different parts of the photo to identify the colors of my skin, hair, and eyes. Morewa Osawaru

To get the best shade matches, I needed to identify the exact colors of my skin, hair, and eyes. To do this, I went to a website called ImageColorPicker.com and uploaded a photo of myself I'd taken in natural lighting.

Then, I clicked on each feature I wanted to capture — my hair, eyes, and skin — to get their HEX codes, a unique combination of letters and numbers specific to a certain hue.

I copied my HEX codes and pasted them into a prompt I'd written out to send to ChatGPT.

Once I had my finished prompt, I logged into ChatGPT.

A screenshot of a ChatGPT prompt asking for foundation, lip product, and eye-shadow recommendations and an answer with foundation products

ChatGPT gave me detailed recommendations with explanations describing why it suggested each product. ChatGPT

I added my HEX codes to my ChatGPT prompt and sent the following message:

Pick makeup that will best flatter me based on the following HEX codes for eye color, skin color, and hair color. Choose five of each: foundation, lip product, and eye-shadow palette. Limit options to products available at drugstores like Walmart and Target.Skin color: [d5916f]Eye color: [494956]Hair color: [353942]

When I sent my prompt to ChatGPT, the software recommended five drugstore makeup products for each category, all from an impressive variety of brands.

ChatGPT even explained why each product might work for my skin tone, noting the specific undertones and coverage levels where applicable.

I started with the Maybelline FitMe matte and poreless foundation, which I liked.

The writer Morewa Osawaru swipes foundation on her face with a dense makeup brush

I thought the Maybelline FitMe matte and poreless foundation matched my skin tone well. Morewa Osawaru

I had the Maybelline FitMe matte and poreless foundation in my kit when I first started doing professional makeup, so I was most excited to try this product again.

Though I was skeptical when I saw shade 338 in the bottle, after applying it to my face with a brush, it ended up being a perfect match. The foundation's natural, matte coverage was also exactly what I wanted for an everyday makeup look.

I'll definitely be reaching for this product again. 

Next, I tried to create a pretty eye look with the CoverGirl TruNaked nudes eye-shadow palette.

The writer Morewa Osawaru holds a Covergirl Trunaked Nudes eye-shadow palette with a clear lid and swipes shadow onto her eyelid with a makeup brush

I thought the colors in the CoverGirl TruNaked nudes eye-shadow palette washed me out. Morewa Osawaru

Out of all the recommendations I tried, the CoverGirl TruNaked nudes eye-shadow palette was probably the most disappointing.

ChatGPT described this palette as having "versatile neutrals and browns to create everyday or smoky looks," but when I examined the colors, I thought the shade range looked too cool-toned, or gray, for my skin tone.

The palette didn't have a diverse range of shades, which seemed limiting, and I had a hunch that the color payoff — how much pigment would be left on my skin — wouldn't be great.

I applied a brown-toned eye shadow onto my lid with a brush. As I suspected, the shades looked too cool-toned for my complexion. Even the deepest-brown shade ended up looking too gray, instantly washing me out and aging me.

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