Two tech titans are now competing on another battlefield: Employee snacks.
Earlier this month, Meta CTO Andrew "Boz" Bosworth said the company would be taking steps to improve employee morale after successive waves of layoffs and AI strategy pivots. One of those steps, he said in a memo, would be improving the snacks and drinks in its office kitchens.
Elon Musk's social media is going toe-to-toe on that front.
To entice engineers to work for X, Nikitia Bier, the top product executive at the social media platform, offered to up its snack game.
"Neglected Meta employees: X is hiring web and data engineers & scientists," he wrote on the platform on Thursday. "We will match or even exceed any snack budget offer."
He instructed employees to use the word "snacks" in their application for software engineering roles, which pay between $180,000 to $440,000, according to the job listing — plenty of money to buy snacks in case Bier can't get your favorite Dubai chocolate-covered pretzels in the office kitchen.
While Meta's workplace morale has taken a pummelling in recent months, X's is on a high.
The company is part of xAI, Musk's artificial intelligence company, which is part of SpaceX, which had the biggest initial public offering ever last week. The IPO minted over 4,000 new millionaires at the company.
The company vaulted past Meta to become the 6th-most-valuable company in the world, behind Amazon. Meta is now ranked No. 12.
Representatives for X and Meta didn't immediately respond to requests for comment.
Read next
Jacob Shamsian is a correspondent on Business Insider's Enterprise news desk. He is a member of the Axel Springer Global Reporters Network.He was previously on BI's Legal Affairs desk, covering major litigation, courtroom trials, and the legal industry.Jacob has reported on the criminal trials of Donald Trump, Ghislaine Maxwell, Sam Bankman-Fried, Sean "Diddy" Combs, R. Kelly, and Anna Sorokin (AKA Anna Delvey), He's also covered blockbuster civil trials, including both E. Jean Carroll v. Trump trials, the New York Attorney General's fraud trial against Trump, Sarah Palin v. The New York Times, and Johnny Depp v. Amber Heard.His stories have been cited in judicial rulings, lawsuits, letters from congressional committees, and in numerous media publications. He was a pool reporter in Donald Trump's Manhattan criminal trial.Jacob has been interviewed on CNN, the docuseries "Surviving R. Kelly," ABC's "Good Morning America," and BBC News, among other programs. His work has been cited by media outlets, including The New York Times, The Washington Post, Vanity Fair, and New York magazine. He's also written for GQ, The Awl, The New Republic, Entertainment Weekly, Time, and Modern Farmer.You can reach Jacob on Signal at JacobShamsian.07.Expertise:Manhattan District Attorney and New York Attorney General Trump Organization investigations, 2020 election lawsuits, Dominion and Smartmatic, Jeffrey Epstein, Ghislaine Maxwell, Sean "Diddy" Combs, Sam Bankman-Fried, Anna Sorokin (AKA Anna Delvey), R. Kelly, January 6 criminal cases, Britney Spears conservatorship.Features and scoops:Inside Jeffrey Epstein's plan to nab another billionaire clientLuigi Mangione came from privilege. Then his spine gave out, he went off the grid, and he got a gun.Why The New York Times' lawyers are inspecting OpenAI's code in a secretive roomWhen the crowd leaves Trump's hush-money trial, the judge spends his day in a very different kind of courtThe newly unsealed Jeffrey Epstein documents have Donald Trump's name all over them. He had been secretly disguised as 'Doe 174.'FTX's victims may get all their money back. The judge sentencing Sam Bankman-Fried might not care.Trump's 'multitasking' defense is falling apart in courtI fled an extremist Jewish cult in Guatemala when I was 15 years old. I grew up with virtually no education and wasn't allowed to show love to my parents.The Anna Delvey Industrial Complex — and meSteve Bannon filmed Jeffrey Epstein for 15 hours. His 'documentary' has never surfaced.Fake letters and sex tapes: How R. Kelly tried to discredit and compromise his accusersWill Dominion end up owning MyPillow if it wins a $1.3 billion defamation lawsuit against Mike Lindell? Here are 2 ways it could take control.
Follow Following
Every time publishes a story, you’ll get an alert straight to your inbox!
Look out for an alert in your inbox the next time publishes a story!
Every time a new story is published, you’ll get an alert straight to your inbox!
Look out for an alert in your inbox the next time a new story is published!
By clicking “Sign up”, you agree to receive emails from Business Insider. In addition, you accept Insider’s Terms of Service and Privacy Policy.
