By
Lucia Moses
New
Every time Lucia publishes a story, you’ll get an alert straight to your inbox!
By clicking “Sign up”, you agree to receive emails from Business Insider. In addition, you accept Insider’s
Terms of Service and
Privacy Policy.
Follow Lucia Moses
- Netflix defended its acquisition of Warner Bros. as a strategic and informed move.
- Co-CEO Greg Peters says past media mega-mergers failed due to a lack of industry expertise.
- Netflix emphasized its healthy business and confidence in understanding the entertainment industry.
Netflix defended its announced acquisition of Warner Bros. Discovery's studio and streaming business, saying it wouldn't be a failure like other media mega-mergers that have come before it.
"It's true. Historically, many of these mergers haven't worked. A lot of these failures were because the companies doing the a didn't understand the entertainment industry," Netflix co-CEO Greg Peters said, speaking during a call Friday with investors to discuss the deal. "These are key businesses we understand."
Another point he made was that while other M&A deals were about companies looking for a lifeline, Netflix isn't doing the deal to save its business.
"We have a healthy business," Peters said.
He didn't specify any past mergers, but notable tie-ups that have widely been considered failures were AT&T buying Time Warner in 2018 and the AOL-Time Warner combo in 2000.
The streaming giant is making the biggest acquisition in its history — and one of the largest ever in entertainment — announcing Friday that it had struck a deal to acquire Warner Bros. from WBD for an equity value of $72 billion.










