Why Netflix says its Warner Bros. deal won't be a failure like other media mega-mergers before it

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By Lucia Moses

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 (L-R) Greg Peters and Pennsylvania Governor Josh Shapiro speak at the Netflix House Philadelphia Grand Opening Event at Netflix House King of Prussia on November 10, 2025 in Philadelphia, Pennsylvania. (Photo by Roy Rochlin/Getty Images for Netflix)

Netflix co-CEO Greg Peters speaks at the opening of Netflix House. Roy Rochlin/Getty Images for Netflix
  • Netflix defended its acquisition of Warner Bros. as a strategic and informed move.
  • Co-CEO Greg Peters says past media mega-mergers failed due to a lack of industry expertise.
  • Netflix emphasized its healthy business and confidence in understanding the entertainment industry.

Netflix defended its announced acquisition of Warner Bros. Discovery's studio and streaming business, saying it wouldn't be a failure like other media mega-mergers that have come before it.

"It's true. Historically, many of these mergers haven't worked. A lot of these failures were because the companies doing the a didn't understand the entertainment industry," Netflix co-CEO Greg Peters said, speaking during a call Friday with investors to discuss the deal. "These are key businesses we understand."

Another point he made was that while other M&A deals were about companies looking for a lifeline, Netflix isn't doing the deal to save its business.

"We have a healthy business," Peters said.

He didn't specify any past mergers, but notable tie-ups that have widely been considered failures were AT&T buying Time Warner in 2018 and the AOL-Time Warner combo in 2000.

The streaming giant is making the biggest acquisition in its history — and one of the largest ever in entertainment — announcing Friday that it had struck a deal to acquire Warner Bros. from WBD for an equity value of $72 billion.

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