Who will take home an Emmy this year? We make 3 predictions.

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Ayo Edebiri poses with her Emmy in 2024.

Ayo Edebiri poses with her Emmy in 2024. ROBYN BECK/Contributor/AFP via Getty Images

Welcome back! Did you attend one of the US's top party schools? One Business Insider reporter was an exchange student at the No. 1 school and got an unexpected lesson while there.


On the agenda:

But first: I see a red carpet in our future.


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This week's dispatch

It's Primetime's prom night

An Emmy statue stands outside the Microsoft Theater during Press Preview Day for Sunday's 71st Primetime Emmy Awards, Thursday, Sept. 19, 2019, in Los Angeles. (Photo by Chris Pizzello/Invision/AP)

An Emmy statue stands outside the Microsoft Theater during Press Preview Day for Sunday's 71st Primetime Emmy Awards, Thursday, Sept. 19, 2019, in Los Angeles. (Photo by Chris Pizzello/Invision/AP) Associated Press

The 77th annual Primetime Emmy Awards officially kick off awards season this Sunday, and as a television enthusiast, I'm kinda excited.

Comedian Nate Bargatze, who's been called the "nicest man in stand-up," will host the awards, airing live on CBS from Los Angeles' Peacock Theater.

Still, a few golden trophies have already been handed out. Beyoncé is halfway to EGOT status thanks to earning her first Emmy for her costume design on Netflix's Christmas Day special, "Beyoncé Bowl." Bryan Cranston, my favorite going in, scored a win for his comedic turn as a Hollywood studio boss in "The Studio," while Stephen Colbert won an Emmy despite his late-night show's recent cancellation.

If you're wondering who else might take home an Emmy on Sunday night, Business Insider's entertainment team shared their predictions.

Callie Ahlgrim, Pop Culture Senior Writer: "I have to hitch my wagon to Tramell Tillman for outstanding supporting actor in a drama series. Tillman's portrayal of Seth Milchick on 'Severance' strikes a masterful balance between sinister and sympathetic — and the surreal world of 'Severance' would not feel nearly so human without him."

Jason Guerrasio, Entertainment Correspondent: "The outstanding lead actor in a comedy series category is stacked, but I'm rooting for Seth Rogen thanks to his performance as studio head Matt Remick in 'The Studio.' After crafting a character that exudes sympathy as well as self-centered egotism (and lots of pratfalls), Rogen's comedic talents are on full display here."

Samantha Rollins, Deputy Editor of Entertainment and Real Estate: "For outstanding supporting actress in a drama series, to me, there is one nominee who stands a cut above the rest. Aimee Lou Wood's wide-eyed portrayal of the optimistic yet doomed Chelsea in 'The White Lotus' was the heart of the show's uneven (albeit entertaining) third season. While other actors may have gotten more meme mileage out of chewing the scenery (I still love you, Parker Posey), Wood's warm, nuanced portrayal of Chelsea's naiveté kept the show from careening into caricature. Call me a Chelsea, but it feels good to root for something so pure."


The old reliable

A GIF of someone running on a treadmill.

Getty Images

Exercise fads come and go, but the treadmill is still as popular as ever. Data from the Sports & Fitness Industry Association shows 56.8 million Americans used a treadmill in 2024, which is a 0% change from 2019.

Treadmills offer something for everyone, from beginners just walking to advanced athletes doing interval training and playing with elevation. Sure, they're not as fun as a Zumba or spin class, but that could be part of its lasting appeal.

A consistent friend over the years.


Little ink, big status

a pair of matching buddy tattoos

"Buddy" tiny tattoos at Tiny Zaps. Courtesy of Tiny Zaps

Tiny tattoos are all the rage right now. Instead of large, colorful, or intricate designs, wearers are opting for fine, delicate lines that aren't as costly or time-intensive.

That doesn't mean they're cheap, though. Tiny tattoos in New York City typically start at $50 and can rise into the hundreds. Subtle and personal, they signal that the wearer has enough disposable income to spend on some permanent ink.

They also reflect changing attitudes toward tattoos.


Have you met a performative male?

A photo collage of items that define a "Performative Man"

Labubu/Popmart, Feminism for Girls/Walmart, Getty Images; Tyler Le/BI

TikTok's new favorite punchline is the performative male, a man who signals his support of women to appeal to them. Dress-up competitions have sprung up on college campuses and city parks around the globe.

According to the trend, performative males wear baggy jeans, drink matcha around the clock, tote a Labubu, and read feminist literature in public.

How to spot one.


One night at a buzzy Copenhagen hotel

A pool surrounded by greenery and cabana chairs.

Samantha Pettyjohn/Business Insider

Manon Les Suites offers a break from the hustle and bustle of the Scandinavian city. Its Bali-inspired aesthetic includes lush greenery, a rooftop restaurant, sustainably designed spaces, and 87 suites.

The Guldsmeden hotel is best known for its Instagrammable Junglefish pool, and for requiring guests to be at least 15 years old. BI's Samantha Grindell Pettyjohn said it was one of her best travel experiences to date.

And the child-free environment wasn't the best part.


What we're watching this weekend

retro television

saravuth-photohut/Getty, Tyler Le/BI
  • "aka Charlie Sheen": This two-part documentary on Netflix delves into how the star of "Platoon," "Wall Street," and the hit TV show "Two and a Half Men," fell into a drug-fueled downfall.
  • "Only Murders in the Building": Season 5 of the Hulu hit show features Martin Short, Steve Martin, and Selena Gomez once more playing true crime obsessives trying to uncover real murders.
  • "The Girlfriend": In this new series on Amazon Prime, Robin Wright plays a mother who has some mixed feelings when her son (Laurie Davidson) brings home a new girlfriend (Olivia Cooke) who she feels might not be right for her boy.

A red shopping bag surrounded by $100 bills.

iStock; Rebecca Zisser/BI

What to shop

  • Weighty and breathable: This aesthetic weighted blanket from Bearaby isn't just nice to look at — its chunky knit texture delivers that weighted, bear-hug feel that soothes nerves without trapping heat.
  • The pajamas of your dreams: Temps are cooling off, which means it's time to upgrade your jammies. We tried dozens of pairs for comfort and breathability, from luxe silk slip dresses to matching sets, and these women's pajama picks make bedtime feel more indulgent.
  • 50% off streaming: Paramount Plus is running a solid deal right now — annual plans are 50% off for new subscribers and former members who resubscribe. The platform includes NFL on CBS games, plus popular shows like "Survivor."

More of this week's top reads:


The BI Today team: Lisa Ryan, executive editor, in New York. Dan DeFrancesco, deputy editor and anchor, in New York. Akin Oyedele, deputy editor, in New York. Grace Lett, editor, in New York. Amanda Yen, associate editor, in New York.

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