New
Every time Joshua publishes a story, you’ll get an alert straight to your inbox!
By clicking “Sign up”, you agree to receive emails from Business Insider. In addition, you accept Insider’s
Terms of Service and
Privacy Policy.
Follow Joshua Nelken-Zitser
2025-11-30T09:02:12.387Z
When I saw a British newspaper warning that rich Americans were "invading" the Cotswolds, I had to see for myself if the headlines matched reality.
In late October, I made the 90-minute train journey from London to the quaint collection of towns and villages in the English countryside, as I've done many times for family holidays and weekend escapes.
I didn't find an "invasion," but it was clear the Cotswolds is changing — and fast. This sense didn't just come from the American-sounding accents I heard on the streets, but from conversations with the people I met.
Long associated with Barbour jackets and tweed-clad royals, nowadays if the Cotswolds were a party, its guestlist would rival the Met Gala's.
Last year, Ellen DeGeneres and Portia de Rossi bought a $20 million estate here. Tom Cruise, as well as Jay-Z and Beyoncé, are rumored to be next. Recent visitors include Taylor Swift, Kourtney Kardashian, Bill Gates, and Vice President JD Vance — along with the rich and powerful who keep a low profile.
The Cotswolds was already a hotspot for the wealthy before Americans took serious interest. Its existing luxury amenities are part of its appeal, helping to create a cycle of upmarket offerings attracting more and more affluent visitors.
In 2023, the upscale American home furnishings brand RH opened shop on the grounds of a 17th-century country estate, and last year the Cotswolds added Estelle Manor to its roster of members' clubs, which also includes Soho House.
Meanwhile, Americans are among the ultra-wealthy snapping up heritage homes, a considerable number of which are on the market for upwards of $10 million.
This series looks at how the Cotswolds has transformed into a playground for America's rich and famous, earning it the nickname "The Hamptons of England."
Most popular
Business Insider tells the innovative stories you want to know
Business Insider tells the innovative stories you want to know
Business Insider tells the innovative stories you want to know
Business Insider tells the innovative stories you want to know
Business Insider tells the innovative stories you want to know











