'This place is crazy': Ex-Apple engineer's texts highlight OpenAI's AI-centric workplace

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OpenAI logo on a phone.

Apple has filed a trade secrets lawsuit against OpenAI. CFOTO/Future Publishing via Getty Images

One notable detail to emerge from the brewing legal battle between Apple and OpenAI isn't about trade secrets at all — it's about workplace culture and internal AI use.

In a series of iMessages released Tuesday as part of OpenAI's public response to Apple's trade secrets lawsuit against it, a former Apple engineer-turned-OpenAI staffer at the center of the case suggested that working at OpenAI was markedly different from working at Apple.

"This place is crazy… hahahah we use Ai all over the place," Chang Liu said in a text message to one of his former Apple colleagues shortly after he left the iPhone maker earlier this year to join ChatGPT creator OpenAI.

Liu, who spent eight years at Apple as a senior system electrical engineer and is named among the defendants in Apple's lawsuit, said in another text made public by OpenAI: "This startup style company is a funny and will be very hard in a couple months😁😁."

The messages offer a rare glimpse into one engineer's inside perspective on Apple, a 50-year-old company, and OpenAI, a decade-old startup, as the tech companies race to build the next generation of AI.

The texts were among a collection of messages and emails that OpenAI published in a blog post titled "Apple is getting this wrong," as it defended itself against the company's lawsuit.

Text messages released by OpenAI.

OpenAI released text messages it said were from Chang Liu.  OpenAI

Apple's federal lawsuit accuses OpenAI, along with Liu and Tang Tan — a former Apple employee and current OpenAI hardware chief — of stealing Apple's confidential information.

The lawsuit accuses the defendants of "exploiting Apple's confidential information to advance OpenAI's efforts to enter the consumer hardware market."

In the Tuesday blog post, OpenAI slammed Apple's July lawsuit as "careless, aggressive and oddly personal" and said, "We do not have, nor want, any of their trade secrets."

"Apple accuses Chang Liu of accessing Apple confidential information after leaving the company, but only now admits that Apple employees reached out to him and asked for his help to locate this information," OpenAI wrote.

Beyond the legal fight, Liu's text messages underscore a seemingly broader contrast between Apple and OpenAI's internal approaches to artificial intelligence.

While Apple executives have publicly described AI as increasingly integrated across the company, they have offered relatively few details about how employees use large language models in their day-to-day work.

On an earnings call last year, Apple CEO Tim Cook said the company sees AI "as one of the most profound technologies of our lifetime," adding, "We are embedding it across our devices and platforms and across the company."

OpenAI execs, on the other hand, have openly detailed how AI is integrated across the business. Former OpenAI chief product officer, Kevin Weil, said on "Lenny's Podcast" last year that company employees use AI "a lot."

"I mean, every one of us is in ChatGPT all the time summarizing docs, using it to help write docs with GPTs that write product specs and things like that — all the stuff that you would imagine," Weil said.

Representatives for OpenAI and Apple did not immediately respond to requests for comment by Business Insider on Tuesday.

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Natalie is a senior reporter on Business Insider's Business News team.She was previously on BI's Legal Affairs team where she covered major cases out of state and federal court, as well as bankruptcy. Her coverage often focused on stories at the intersection of law, business, politics and technology. Natalie has covered Donald Trump’s criminal and civil cases, the wave of lawsuits against the second Trump administration, the indictment and criminal trial of Sean “Diddy” Combs, the shooting death of UnitedHealthcare CEO Brian Thompson, and the legal battles facing Elon Musk and his companies. Natalie came to Business Insider in June 2021 as a breaking news reporter, focusing on the most interesting angles around the trending news of the day. Natalie largely drove BI’s coverage around the fatal “Rust” shooting involving Alec Baldwin and the disappearance and murder of Gabby Petito.Prior to joining BI, Natalie worked for the New York Post, the New York Daily News, and The Brooklyn Paper. She has an extensive background covering crime and courts. During her more than 12-year journalism career, she did a stint covering the police beat out of the headquarters for the New York Police Department. Natalie, a Brooklyn native, graduated from Brooklyn College in 2012 with a journalism degree. Popular articles

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