- Former Apple designer Jony Ive's firm worked together for five years to fashion the new Ferrari interior.
- The sports car has tons of physical buttons that Ferrari says enhance "tactility" and reference its legendary racing history.
- The Italian brand has also unveiled a new name for its EV project: it's now called the Luce.
Jony Ive designed the iPhone, which famously ditched most of a phone's physical buttons for virtual ones. His take on the new Ferrari interior shows a very different approach.
Ferrari has spent five years working with LoveFrom, the design studio founded by Ive and fellow Apple design alum Marc Newson, to shape the interior of its first EV, the Luce.
The result is a button-heavy, screen-forward cabin that blends Ferrari's performance ethos with high-end, Apple-style minimalism.
Ferrari hasn't released photos of the exterior or a full list of specs, but earlier disclosures suggest the Luce will be a four-door, four-seat electric car capable of reaching 60 mph from a standing start in 2.5 seconds. It's expected to have a 330-mile range.
The Luce marks Ferrari's leap into electrification — with an interior wrapped in Ive's distinctive design language. Here's what the interior looks like.
A five-year partnership to build a classic racer - but with a battery.
Ferrari — long synonymous with grunting, high-performance racers — is moving into the near-silence of electric power.
To guide that transition, the automaker worked with LoveFrom to refine the interior's materials, shapes, and controls.
The result looks nothing like most EVs. The Luce's cabin is lined with tactile hardware — rows of machined-metal toggles and physical switches designed to be clicked, not swiped.
For any curious Apple fans, there are some familiar flourishes: brushed aluminum, slim leather surfaces, and a minimalist layout.
Oh, wow. Buttons on the steering wheel!
The slim, three-spoke steering wheel keeps things simple — starting with directional controls mounted directly on the wheel.
More buttons sit beneath the silver spokes, putting most core functions within thumb's reach.
On the left are controls for cruise, drive modes, and dash lighting. On the right are power modes, suspension settings, and wipers.
Volume and track controls are tucked behind the wheel, while paddles manage torque delivery, mimicking the engagement of traditional gear changes. Even in an EV, Ferrari wants drivers to feel like they're choosing their own gears.
An almost Apple-like tablet in the middle — but with knobs and switches.
The center infotainment display looks a bit like an oversized Apple Watch. Ferrari's system comes complete with fan-speed settings, heated-seat controls, and a built-in circular clock.
The tablet-like screen sits on a ball-and-socket joint, allowing it to swivel toward either the driver or the passenger.
Ferrari also says the silver bar below the screen is a palm rest — perfect for drivers to stabilize their hand while switching Spotify playlists in a sharp corner.
Glass all around — and a funky key option.
Ferrari is leaning heavily into glass for the Luce's interior, using Corning Gorilla Glass across many hard surfaces — including the gear selector.
The company says the material is more crack-resistant than typical smartphone glass and is designed to withstand scratches from daily use.
There's also a touch of whimsy in the key fob. The square Ferrari badge is the key: slot it into the console, and the glass fob turns black, disappearing into the surrounding trim.
Pick it up and walk away, and it glows Ferrari's signature racing yellow.
A helicopter-like speed-reader.
The gauge cluster behind the steering wheel takes inspiration from helicopter cockpits.
Ferrari says the digital display is mounted directly to the steering column, keeping critical high-speed information locked in the driver's line of sight.
The setup is also a first for Ferrari.
At the center is a hybrid speedometer: a physical needle floating over layered digital driving data, all viewed through a curved lens. While most modern cars have abandoned analog needles entirely, Ferrari kept one — blending old-school driving cues with a fully digital display.
An all-new name for the all-new EV.
Ferrari first revealed its all-electric project in October 2025 under the working name "Elettrica." Now, it has an official name: the Luce (pronounced LOO-che).
In Italian, luce translates to "light."
The next reveal will come in May.
The partnership between Ferrari and LoveFrom — first reported in 2021 — resulted in an interior designed to signal the automaker's ambition to reimagine the electric-car experience from the ground up.
It's an unusual move for Ferrari, which rarely brings in outside design firms.
"The team focused on perfecting and refining every solution to its purest form," the automaker said in a press release.
The rest of the car, which was developed in-house, will be revealed in May. Ferrari has not confirmed pricing or availability for the new EV yet.
