Joshua Hong of Seventeen is booked and busy.
On Thursday, he spent the morning suited up for a speech at UNESCO. Hours later, he'd shed that skin for hot boy summer and a front-row seat at Paris fashion week. Long story short: He isn't moving at all like a member of a 13-person K-pop group that just announced an extended hiatus.
The appearances were his first scheduled activities after Seventeen, one of the top K-pop bands under the K-pop mega-agency Hybe, announced it would pause group activities.
Half of the nine active members must enlist for South Korea's mandatory military service. Around a third of the group will hold down the fort until a planned comeback in 2028.
Hong — the band's key American member and one of its two English speakers — was tapped to rep them at UNESCO.
Hong told Business Insider the youth initiative the band's worked on with UNESCO inspires him because it's a "collective effort" that has opened up "a variety of doors for them to think creatively and develop their own solutions."
Hong also teased some future projects — he's expressed interest in expanding into Hollywood and working more in fashion.
"As I've begun diving further into new endeavors, whether in music or beyond, I'm excited to see how I'll grow as an artist, and I hope I can continue to share positive energy with people in everything I do," he said.
The unit era
Hong's work in Paris coincided with his bandmates' much-hyped album drop.
The "V8" mini album — featuring Vernon and The8 — is the first unit release in the group's hiatus era. They kicked it off with a listening party at a club in Seoul's Itaewon district on June 28, and will hit arenas in Asia for a series of live shows.
Top producers from Pharrell Williams to Alice Longyu Gao have their fingerprints on the album, which features eight high-octane bops like "rat race" and the title track, "singasong."
"We really wanted to tell an authentic story. Looking back on the times we've spent and how they've led us to who we are today, it naturally brought us to this theme — how our experiences of youth drive us forward," the duo said.
Other Seventeen members also have work in the pipeline.
Dino, the group's youngest, is set to debut under his alter ego, Picheolin, on August 3.
Meanwhile, vocalists Seungkwan and DK are scheduled to wrap up their "Serenade" concert tour in Kaohsiung on July 26.
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Cheryl is the news editor for Business Insider's Asia bureau in Singapore.Her team covers global news, including retail trends, military tech, and US politics. She frequently speaks on international media about top news stories — please email her for booking.As a reporter, Cheryl specializes in the business of nerdworld, covering crews like Critical Role and Dimension 20, as well as new releases in mobile and video gaming.Cheryl joined Business Insider in 2021. She was previously a journalist at the crime and consumer desks at the Straits Times, Singapore's national paper, and a researcher at the Institute of Southeast Asian Studies in Singapore. She has an MA in Cultural and Creative Industries from King's College London.Selected features:
- The cofounders of nerdworld giant Critical Role are expanding in 5 areas. Here's an inside look at their master plan.
- Dimension 20 just played a sold-out gig at Madison Square Garden. Here's what is next for one of the nerdworld business' biggest names.
- Our quest to make AI love us back is futile — and dangerous
- I watched 60 hours of MyPillow CEO Mike Lindell's 96-hour election-fraud livestream so you don't have to. Here are 5 things you missed.
- Japan is trying to lure people into rural areas by selling $500 homes, but it's not enough to fix the country's 'ghost town' problem
- South Korea's millennials say their lives aren't that different from 'Squid Game' as they face a crisis of mounting debt, unaffordable homes, and dead-end jobs
- More and more Chinese 20-somethings are rejecting the rat race and 'lying flat' after watching their friends work themselves to death
- People are pouring into the streets in China to protest COVID lockdowns. It's a rare moment of mass dissent, and experts say it's a demonstration to Xi — and the world.














