Jensen Huang is getting more social.
Since joining X last month, the Nvidia CEO has posted about everything from aging chips to financing the AI buildout. But compared to some of his more outspoken peers, Huang likes to explain things.
Other tech CEOs have made social media an extension of their public personas: Elon Musk broadcasts everything from product news to politics, while OpenAI's Sam Altman and Meta's Mark Zuckerberg have shared sweeping visions for the future of AI. Huang talks more like a teacher.
His first post demonstrated exactly that. Huang overcame his "shyness" in joining X because his July 24 post — a letter advocating for open AI models — was "too important to the industry and too important to the world," he said.
Open models, which make their underlying technology widely available, also have serious business ramifications for Nvidia. They mean more companies building AI — and more customers for its chips.
This dynamic runs through Huang's early feed: he's explaining AI while making the case for ideas that benefit Nvidia.
Huang, whose leather jackets and rockstar keynotes have inspired a cult following, made a personal decision to join X, an Nvidia representative previously told Axios — though it comes as the chip giant looks to bolster internal operations.
The company is hiring a senior manager of social media — with a base salary of up to $299,000 — to lead its social team and "turn complex technology and business priorities into stories people want to watch."
Nvidia did not respond to a request for comment from Business Insider.
The savvy behind Jensen Huang's teacher persona
Huang is the de facto "pump man for the AI trade," said Luke Lango, chief technology analyst at InvestorPlace, with Nvidia being at the center of countless deals and arguably its biggest beneficiary.
"He does so in a self-deprecating, very kind of shy-man way," Lango said. "But underneath, it's a multibillionaire CEO of the world's largest company making sure his empire stays well-supported."
If that communication style is less bombastic, it's just as savvy, Lango said.
And though he heads the most valuable company in the world, his work culture posts — like thanking interns — reinforce his relatability, said Karen North, a clinical professor of communication at USC Annenberg.
Unlike consumer technology that people interact with in a "tangible way," Nvidia operates in a world many people don't understand, said North.
Therefore, Huang's presence on X serves as a "social media cheat sheet," imparting information that followers can use at the dinner table. His thought leadership also builds trust with investors who congregate on the site, including when the company hits bumps in the road.
"Whatever knowledge you take away, you also take away trust in him and trust in his brand," North said.
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Geoff Weiss is a senior reporter on Business Insider’s tech team, where he writes about AI startups and Y Combinator, the intersection of AI and the media industry, and workplace dynamics within top AI labs and chip companies.Previously, Geoff was on the media desk, covering YouTube and Netflix, and themes like the intersection of Hollywood and the creator economy. His work on Netflix’s video podcasting ambitions and Mr Beast’s lessons for Hollywood won second and first prize, respectively, at the 2025 LA Press Club Awards.Prior to joining Business Insider, Geoff was the senior editor of Tubefilter and a staff writer at Entrepreneur. He graduated from New York University with a degree in English Literature.He can be reached at [email protected], on Signal @geoffweiss.25, and on LinkedIn. Have a tip? Use a personal email address and a nonwork device; here's our guide to sharing information securely.Selected stories:Nvidia crushed its quarter — and CEO Jensen Huang said in a leaked all-hands that 'the market did not appreciate it'Nvidia will foot the bill for Trump's new visa fees. Here's what CEO Jensen Huang told staff.Massive AI salaries and RTO are fueling a real estate boom in San Francisco: 'It's going to rain money'The AI talent wars are ricocheting across startups. Here's how they're competing with Big Tech.
