- Blumhouse will feature new tech from Meta during screenings of 'M3GAN' for its Halfway to Halloween Film Festival.
- Moviegoers can interact with a M3GAN chatbot via their phones while the movie plays.
- The festival will take place over three consecutive weeks beginning April 30.
Blumhouse, the acclaimed production company dedicated to scaring the heck out of moviegoers, is showcasing new tech that will enhance the experience of seeing one of its hit titles.
The company announced on Wednesday that for its second annual Halfway to Halloween Film Festival, it will be screening its 2022 release "M3GAN" with new tech from Meta, which will allow moviegoers to use their phones as a "second screen" in theaters while the movie is playing.
More specifically, the technology, called Movie Mate, will allow those who attend the special screening to interact with a M3GAN chatbot during the movie on their phones. They will also be sent exclusive content like trivia and behind the scenes facts — all in real time while the movie is running.
"The 'M3GAN' in-theatre Movie Mate is a first-to-market moviegoer experience," Omar Zayat, group lead in entertainment, tech, travel & gaming, and auto at Meta said in a press release. "We are happy to introduce filmgoers to it by way of Instagram Direct and Click-to-Messenger Ads."
The festival will take place one night over three consecutive weeks at theaters nationwide, with "M3GAN" being shown on April 30. Other Blumhouse hits included are "Annabelle" (May 7) and "Ma" (May 14).
Only the "M3GAN" showings will feature the Movie Mate tech, with the goal of hyping up the release of "M3GAN 2.0," which hits theaters June 27.
