Jeff Bezos says AI is in a bubble — but the payoff for society will be 'gigantic'

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By Thibault Spirlet

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Amazon founder Jeff Bezos gestures as he speaks at the main panel of Italian Tech Week 2025 in Turin, Italy, on October 3, 2025

Jeff Bezos said artificial intelligence is in a bubble, but added the technology is real and will ultimately deliver "gigantic" benefits to society. Remo Casilli/REUTERS
  • Jeff Bezos says AI is in a bubble but says the tech is real and set to transform industries.
  • Bezos compared the AI hype to the 1990s biotech boom that produced major breakthroughs.
  • He warned that tiny startups raising billions show an "unusual" investor frenzy sweeping the AI market.

Amazon founder Jeff Bezos said artificial intelligence is caught in an "industrial bubble" — but insists it's the kind of bubble that will ultimately benefit the world.

Speaking at Italian Tech Week in Turin on Friday, Bezos said the frenzy has all the classic signs of a bubble: stock prices and valuations disconnected from fundamentals, investors throwing money at every idea, and an atmosphere where it's nearly impossible to distinguish between promising ventures and doomed ones.

"This is a kind of industrial bubble," he told the audience.

"Investors have a hard time in the middle of this excitement, distinguishing between the good ideas and the bad ideas. And that's also probably happening today."

He recalled how Amazon's own stock collapsed during the dot-com crash, falling from $113 a share to $6 even as its fundamentals were improving.

"Employees were nervous, like all of our employees' parents were calling them and saying, 'Are you okay?' But every single business metric was getting better," Bezos said. "That's the hallmark of a bubble — the stock prices can be completely disconnected from the fundamentals of the business."

Bezos pointed to small companies with only a handful of employees attracting huge funding, a "very unusual" dynamic he said underscores just how overheated the market has become.

Amazon founder Jeff Bezos speaks at the main panel of Italian Tech Week 2025 in Turin, Italy, on October 3, 2025.

Jeff Bezos said AI may be in a frenzy, but called it a rare technology that will touch every company in the world. Remo Casilli/REUTERS

Why Bezos thinks bubbles can be good

Still, he said the speculative frenzy doesn't undermine the underlying promise of the technology.

"AI is real, and it is going to change every industry," he said. "The benefits to society from AI are going to be gigantic."

The billionaire also suggested that bubbles can be productive in the long run.

He compared the present wave of AI investments to the biotech boom of the 1990s, when a surge of capital led many firms to collapse but also produced life-saving drugs.

"The [bubbles] that are industrial are not nearly as bad," Bezos said. "It can even be good, because when the dust settles and you see who are the winners. Societies benefit from those inventions."

Amazon founder Jeff Bezos speaks at the main panel of Italian Tech Week 2025 with Ferrari, Stellantis Chairman, and Exor CEO John Elkann, in Turin, Italy, on October 3, 2025.

Jeff Bezos said AI is in a bubble, but argued the technology is real and will ultimately deliver "gigantic" benefits to society. Remo Casilli/REUTERS

Bezos is hardly alone in warning that the AI industry looks overheated.

OpenAI CEO Sam Altman, Alibaba cofounder Joe Tsai, hedge fund founder Ray Dalio, and C3.ai CEO Thomas Siebel have all said the market is already in bubble territory, while Goldman Sachs CEO David Solomon used the same conference in Turin to caution that stock valuations driven by AI enthusiasm will eventually face a "reset."

For Bezos, though, the excitement around AI echoes past manias. But he urged entrepreneurs and investors to focus on enduring principles.

Reality is "completely undefeated," he said.

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