I tried Apple's app of the year. It's more than a tool for people with ADHD.

Apple's app of the year suggests the tech giant was all about helping iPhone users get organized in 2025.

Tiimo is an AI-powered visual planner that's marketed towards those with neurodivergent brains. With to-do lists, daily tasks, and reminders, Tiimo mixes an AI chatbot with a classic planner. It's free to download and use, with a premium version available for $10 a month.

After being a finalist for Apple's Design Award in 2024, Tiimo took the top spot for the best iPhone app of 2025 in the App Store Awards. It beat out fellow finalists BandLab and Ladder, which Apple described as tools to refine workflows in daily life.

Tiimo ranked 33rd among productivity apps in the App Store on Thursday and rose to No. 4 on Friday following Apple's award.

The Copenhagen-based company began in 2015 as a research project on neurodivergent teens by founders Melissa Würtz Azari and Helene Lassen Nørlem before evolving into an app to support people with ADHD, autism, or those who prefer visual organization.

The duo raised $4.7 million in an August 2024 funding round, according to PitchBook. Tiimo did not respond to a request for comment.

As someone who considers herself neurodivergent, I tried out the free version for a couple of days to see if it could help make more sense of my life.

The app design was minimal and straightforward when I first opened it

It looked like a blank physical planner in digital form. Tiimo

The app was pretty easy to understand as soon as I opened it. There were four tabs at the bottom of the homescreen for a to-do list, daily tasks, a "focus" tab, and a weekly summary.

Floating around in the bottom corner was an icon that I could click to chat with an AI assistant. The daily task section was broken down into morning, day, evening, and tasks that could be performed at any time.

I used the AI assistant to plan my schedule

The chatbot was conversational and helpful. Tiimo

The Tiimo chatbot worked similarly to others I've used. There were prompts I could choose from to create tasks and to-do items.

I started with a straightforward prompt to plan my week. The feature worked smoothly except for one error message that required me to submit my first query twice.

It understood my requests well and created entries that fit what I was looking for.

I tested it out with some of my daily tasks

The chatbot was smart and successfully addressed my prompts. Tiimo

I like to go with the flow, so I don't typically structure my day around the tasks I need to complete. However, I thought it'd be convenient to have a reminder for some of my daily must-do items.

I started by setting up my agenda, which included tasks such as walking my two dogs twice a day and taking my medication. I was pleasantly surprised at how well the chatbot handled setting up tasks based on my prompts.

I really liked how it automatically matched themed emojis to my to-do list.

I used the to-do section for things that I don't have to do every day

I used the to-do list for tasks that aren't daily for me. Tiimo

I had a few household chores to get done on Thursday, so I recorded them in the to-do section instead of under my daily tasks. I wanted to hold myself accountable for doing the dishes, going to the store, and making my bed. I admittedly don't make my bed every day, so I marked it as a low-priority item.

I entered those manually instead of using the AI assistant, and the app still generated emojis to go with each item. I was also able to make my own emoji choices if I wanted to modify them.

Then it was time to cross chores off my list

There are reminders and timers to keep you on top of your agenda. Tiimo

I got a reminder right at 6 o'clock to walk my dogs after work, and it started a 30-minute focus timer. The app gave me the option to listen to background music while I walked them. I finished our walk early and ended the timer.

My dogs won't let me forget to take them out, but I often find myself forgetting to take my medication during the day. Having that reminder on my iPhone lockscreen is really helpful.

Overall, I found Tiimo super helpful for organizing my day as someone who doesn't use written to-do lists and relies on my own brain to keep track of everything that needs to be done. It was nice to dump things into an AI chat and have a virtual assistant send me reminders, incentivizing me to mark things off my daily list. Consistency is hard for me, but I would keep using Tiimo to help change that.