How Frank's RedHot became America's most popular hot sauce company

1 month ago 28
Business Insider
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Frank's RedHot is the best-selling hot sauce in America, beating out competitors like Tabasco and Cholula. But how did the company build such a diehard following, even as hundreds of competitors swarm the market?

Frank's RedHot is the best-selling hot sauce in America, beating out competitors like Tabasco and Cholula. But how did the company build such a diehard following, even as hundreds of competitors swarm the market?

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