DoorDash is hiring an "executive communications professional" who's maybe not your typical PR person.
Specifically, the delivery service is looking for someone who embodies a "fight promoter meets growth hacker meets clip merchant."
In a May job posting, DoorDash said it's trying to build the "next generation of local commerce," which includes autonomous robots, agentic commerce, and in-store software.
"These efforts require a nimble 'build in public' mentality to reach and engage with technical talent, the terminally online, policymakers, market observers, and prospective partners," the company said.
DoorDash is looking for an experienced candidate who can help its social media accounts participate in real time conversations on X.
"This is not a traditional executive communications role. It is not press-office PR. It is not brand social," DoorDash said. "It's a judgment-heavy, social-first role at the intersection of corporate strategy and internet culture focused on influence, credibility, and distribution."
Compensation for the new position ranges from $136,000 and $200,000 in addition to a benefits package.
For many companies, social media is an invaluable marketing tool that connects them with customers and gives them opportunities to shape the public's opinion about their products.
Brands are increasingly becoming bolder with their social presence, using snark and sarcasm to capitalize on online conversations, especially on X.
Wendy's was one of the first to embrace this strategy when, in the late 2010s, its X account regularly roasted other users and got into lighthearted spats with other companies.
Duolingo took a similar approach, replying to users with cheeky responses, participating in viral trends, and leaning into what some industry professionals describe as "unhinged marketing."
Recently, the internet had a lot of opinions about fast-food chain cheeseburgers, for example, after McDonald's CEO Chris Kempczinski took a devastatingly small bite of the Big Arch burger during a taste test in February.
Although social media users mocked Kempczinski — and a wave of rival CEOs jumped at the chance to join the conversation — the taste test sent McDonald's online engagement skyrocketing. The footage has gained 16.5 million views on Kempczinski's Instagram, not counting views from accounts that reshared the video.
DoorDash now appears to want a piece of that action. In its job posting, it notes that "traditional comms or PR experience is not required."
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Lauren Edmonds is an award-winning reporter on the Business News team. When news isn't breaking, she covers personal finance, kitchen-table economics, and paths to financial freedom, including investing, real estate, side hustles, and small business. She also writes about guaranteed and universal basic income programs in the United States.Lauren has also covered lifestyle and entertainment, digital culture, and more. She has a master's degree from the Columbia University Graduate School of Journalism and resides in New York City.Do you have an interesting story to tell? You can reach Lauren at [email protected] or on Signal at ledmonds0.07.Popular StoriesNetflix wants to be Disney when it grows up Why Hollywood is paying this 17-year-old up to $20,000 to boost film trailers with TikTok editsHere's all the free money Trump's talked about giving Americans during his second term — and where it all standsA 17-year-old earned $72,000 after investing his e-commerce profits into stocks. Here's why he bet on the tech industry.Lawmakers float a nationwide basic income experiment that would cover the cost of a 2-bedroom apartmentNearly 30,000 Americans have received about $335 million in basic income. Here are 5 takeaways. Americans ditch suffocating healthcare costs and divisive politics to retire in Italy: 'It's the way they approach life'From 'road-schooling' to gas that costs $500, this family of 4 shares what it's like living in a solar-powered Greyhound bus
