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- Disney and OpenAI struck a licensing agreement that gives ChatGPT and Sora access to Disney's characters and IP.
- Disney is also investing $1 billion in the AI company and becoming a "major customer."
- The deal means you'll soon see officially sanctioned AI images and videos of Disney characters.
Darth Vader is coming to ChatGPT and OpenAI's Sora AI video app.
The House of Mouse and OpenAI struck a three-year licensing agreement on Thursday to make Disney "the first major content licensing partner on Sora."
It's also investing $1 billion into the AI pioneer.
"As part of this new, three-year licensing agreement, Sora will be able to generate short, user-prompted social videos that can be viewed and shared by fans, drawing from a set of more than 200 animated, masked and creature characters from Disney, Marvel, Pixar and Star Wars, including costumes, props, vehicles, and iconic environments," OpenAI said in a Thursday announcement.
In addition to striking a licensing deal, Disney is also becoming a "major customer" of the AI company, according to the announcement, and buying ChatGPT enterprise licenses for its employees.
The company is also investing in OpenAI.
"As part of the agreement, Disney will make a $1 billion equity investment in OpenAI, and receive warrants to purchase additional equity," OpenAI said.
While Sora, OpenAI's TikTok-like AI video app, has been generating buzz and downloads since its launch earlier this year, users of the company's more popular product, ChatGPT, will also have access to AI versions of Disney's characters as part of the deal.
"In addition, ChatGPT Images will be able to turn a few words by the user into fully generated images in seconds, drawing from the same intellectual property. The agreement does not include any talent likenesses or voices."
