CMO Insider: A destination for marketing leadership and innovation

Updated 2025-06-04T22:02:31Z

I'm Expedia's marketing chief. Here's how we're preparing for a future when people use AI to plan their vacations.

How brands are 'de-Americanizing' their ads to dodge the trade war

A Google breakup would rewire the ad business. Here's how top marketers are responding.

ScorePlay, which supports sports organizations like Major League Soccer, raises $13 million from VCs and athletes

NAACP's top marketer tackles everything from DEI rollbacks to the organization's first foray into daytime TV

Indeed prepares for 2025 rollout of its new AI tool, Pathfinder, which aims to help job seekers

Quantum computing will be the next big tech trend to have a major impact on marketing, says Citi CMO Alex Craddock

How JLL improved marketing performance and lowered costs, according to CMO Siddharth Taparia

4 things that have helped me be successful, according to Citi CMO Alex Craddock

UBS launches its experiential "House of Craft" campaign in New York as Credit Suisse integration continues

The power of passions: Tapping into consumers' emotional bonds

How AI transformed a two-month task into hours, according to JLL CMO Siddharth Taparia

Flag football is 'critical' to the growth of the NFL, according to CMO Tim Ellis

A CMO tried Google's AI tools and stopped using many of them

How American Express, DoorDash, JP Morgan Chase, and more are using AI to improve business

"The role of the CMO changed a lot" in the last four years, says Nice CMO Einat Weiss

Influencer marketing is soaring despite troubles in other areas of the creator economy. 11 insiders break down how the industry is scaling.

Advertisers are pumping money into Meta and TikTok to find customers, but Snap could be a better bet

Google's ambitious plan to replace tracking cookies is going from bad to worse

"Always be a coach-player" – the best advice Michelle Taite got when she took on the CMO role at Intuit Mailchimp

Unilever's Esi Eggleston Bracey, now in her first pure marketing role, thinks of the CMO job as being the "change management officer"

CMOs need to avoid an echo chamber to stay relevant says The Female Quotient's Shelley Zalis

Consumer experience is one of the biggest beneficiaries of AI, according to Bose CMO Jim Mollica.

Connecting with marketing peers helps CMOs stay on top of trends, says Claudine Patel, CMO of Sanofi Consumer Healthcare

How marketers can use AI to demonstrate its value, according to Reckitt CMO Fabrice Beaulieu

Why "Jake from State Farm" became such a cultural icon, according to Kristyn Cook, the company's chief agency, sales, and marketing officer

New product launches are tough – a lesson learned early in her career by Gabrielle Wesley, CMO of Mars Wrigley North America

Chime CMO Vineet Mehra says CMOs have to stay current with all the tools at their disposal, and focus on their future customers

Alex Schultz, Meta's CMO and VP of analytics, says AI will face wobbles and setbacks, so marketers need to focus on long-term progress and real results

SAP's CMO Julia White learned early in her career about the challenge of leading teams through change, and earning respect by owning up to mistakes

Volkswagen is using AI to speed up and scale marketing, while also integrating ChatGPT into its vehicles, says CMO Susanne Franz

US Bank has used AI for fraud detection as well as brand campaigns, but CMO Michael Lacorazza says the potential of the technology is yet to be fully understood

"You have to be super agile all the time" – the lessons Cristina Diezhandino learned when she became CMO of Diageo during the pandemic

Tressie Lieberman became Yahoo CMO in 2023, and aims to bring back the brand's "iconic energy"

CMOs need to think beyond just the brand, according to PepsiCo's Mustafa Shamseldin

Qualcomm moves quickly to deploy AI tools because "it's in our DNA," says CMO Don McGuire

"Humanized growth" through purpose and sustainability is a priority for Mazda says Brad Audet, CMO of North America

Building communities inside and outside the company is critical to success for marketing leaders says Diana Frost, chief growth officer at Kraft Heinz

Why the CMO is the one executive who needs to stay the closest to culture, according to Jackie Jantos of Hinge.

Marketing leaders have to help their companies keep pace with the rapidly changing worlds of their customers, says Elizabeth Rutledge, CMO of American Express

Marketing is at the forefront of customer insights and the "voice of the client back to the business" says PwC global CMO Antonia Wade

CMOs just starting want to be change agents, but Hilton's Mark Weinstein got started by focusing on what was already working

The role of the CMO has grown more complex over the past five years says DoorDash CMO Kofi Amoo-Gottfried

Cross-functional partnerships with the rest of the c-suite is key to a CMO's value says Doug Martin of General Mills.

Journalism needs advertising support, and should not be perceived as a risk, says Stagwell CEO Mark Penn

Taylor Swift was a "gift" to the NFL last season, but CMO Tim Ellis is focused on winning long-term fans

"We need to take risks" Peacock CMO Shannon Willett's favorite mistake and the lessons she learned from it.

ChatGPT is used by 83% of Moderna employees says Kate Cronin, chief brand officer

CMOs don't need to know all the answers – the best advice JP Morgan Chase's Carla Hassan received when she stepped into the CMO role

"Don't run too fast" – the best advice Delta CMO Alicia Tillman received

Why the CMO is "the voice of the customer," according to Lenovo CMO Emily Ketchen

How Jessica Apotheker of BCG makes sure the CMO role is relevant to the organization

Why "deployment of AI is top of mind for everybody," according to IBM's Jonathan Adashek

Have the patience to slow down first before moving faster later – the best advice Lego's Julia Goldin received when she became CMO

How the CMO role has evolved, according to Haleon's Katie Williams

Authenticity to oneself and one's brand are they keys to success, says Aba Blankson, CMO of NAACP

"Go bold. And when you think you're being bold, go even bolder." The best advice Moira Gilchrist of PMI received.

"We've been using AI all along." How LinkedIn is using AI, according to VP of Marketing Minjae Ormes.

The 34 most innovative CMOs of 2024

AI allows marketers to make data-driven decisions faster, says NICE CMO Einat Weiss

Everyone's talking about AI, but marketers shouldn't overlook other emerging tech innovations like 5G and robotics

Brands aren't hurt by advertising on hard news, a new report finds

Big brands like Coca-Cola and Intuit are betting on generative AI. Meet 12 agencies making their innovative campaigns.

Emotion could be a better way to measure brand value

Roblox steps up its 'year of scale' with new ad formats, hires, and key partnerships as it aims to build a $1 billion ads business

While some companies are cutting the CMO role, Gen Z marketers still strive for the top job

IBM's marketing chief explains how the company is harnessing AI to boost productivity

Seeking nominations for the most innovative CMOs in 2024 — submit by April 30

Starbucks is the latest brand to eliminate its global CMO role, but Chime's Vineet Mehra rejects the view that the position faces an existential threat

Unilever and Dell have shut down some sustainability marketing initiatives as big corporations embrace 'green hushing'

Dell's longtime CMO Allison Dew is set to exit the company

How Taylor Swift changes the value of Super Bowl spots

CMOs are facing an existential crisis — but there is still time to secure the future of marketing

For Super Bowl advertisers, $7 million for a 30-second spot is just the beginning of an even bigger investment

Lego's CMO dishes on the marketing strategies that are driving the $6.7 billion 'kidult' opportunity

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