By Alistair Barr
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AI is moving from promise to measurable payoff across corporate America.
According to new data from Morgan Stanley, the share of S&P 500 companies citing quantifiable benefits from AI adoption has steadily climbed, reaching 15% in the third quarter, up from 11% a year earlier.
Among firms that the analysts classify as "AI adopters," nearly one in four now report tangible performance improvements.
Technology leads the pack: 39% of tech firms highlighted quantifiable AI gains, up sharply from 26% last year.
Communication Services (26%) and Financials (16%) follow, while Energy companies have risen from 0% to 10%.
As adoption spreads, more sectors are beginning to see measurable AI-driven returns, signaling a new phase of real-world business impact.
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