Ads are coming to ChatGPT

3 hours ago 3

By Steven Tweedie

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An example of an ad in ChatGPT

OpenAI shared an example of an ad in ChatGPT. OpenAI
  • OpenAI is officially preparing to test ads in ChatGPT.
  • The move comes as the AI company looks to increase revenue amid $1.4 trillion in spending commitments in the coming years.
  • OpenAI said ChatGPT responses "will not be influenced by ads." The Plus, Pro, Business, and Enterprise tiers won't have ads.

It's official: ChatGPT is getting ads.

OpenAI announced on Friday that free and Go users of the popular AI chatbot would start seeing ads being tested "in the coming weeks."

The move to further monetize ChatGPT comes as the AI company prepares for a possible IPO and looks to increase its revenue amid $1.4 trillion in spending commitments.

Sharing details on the planned test, OpenAI said that ChatGPT's results "will not be influenced by ads," the ads will be clearly labeled, and chatbot conversations would remain private and not shared with advertisers.

In the coming weeks, we plan to start testing ads in ChatGPT free and Go tiers.

We’re sharing our principles early on how we’ll approach ads–guided by putting user trust and transparency first as we work to make AI accessible to everyone.

What matters most:
- Responses in… pic.twitter.com/3UQJsdriYR

— OpenAI (@OpenAI) January 16, 2026

Paid users of the OpenAI's Plus, Pro, Business, and Enterprise plans won't see the ads, the company said.

This is a developing story…

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