- Daisy, founded in 2024, pays creators who engage with brand campaigns on social media.
- The startup recently raised $3.9 million in seed funding to reward creators who amplify content.
- See the pitch deck Daisy used to secure funding from CMT Digital, Volt Capital, and EV3 Ventures.
There's a new creator startup paying influencers to interact with brands on social media.
Daisy aims to help brands get more out of their advertising by paying creators to engage with it.
Ray Lee, Vincent Tuscano, Ian Ettinger, and Dylan Huey founded the Nashville-based startup in July. In February, it raised $3.9 million in seed funding from CMT Digital, Volt Capital, and EV3 Ventures.
Brands come to Daisy with a goal, like increasing engagement on an Instagram post. They pay the company a CPM rate to use the platform's pool of influencers. Creators who download the app are provided with a list of campaign tasks centered on boosting engagement, such as commenting on a social post, sharing the post, or liking it. Each task is worth a certain number of points, which can then be cashed out.
For instance, Snow Cosmetics, a brand known for its teeth whitening products, has used Daisy for performance marketing on TikTok.
Daisy said it runs about 40 campaigns a month. Brands and influencers can share a post or piece of content they want to boost with the app, which then identifies about 50 creators to comment, share, and like the post. The app's algorithm matches these creators with a campaign based on their content category and other data.
Lots of companies help connect brands with creators, from influencer marketing agencies to creator marketplaces. But Daisy says its technology for using influencers to boost campaigns is unique. "What sets us apart is the algorithm to match and programmatically dispatch authenticated creator profiles at scale," Lee said.
Influencers on Daisy can engage with campaigns across TikTok, Instagram, Snapchat, and X through likes, comments, shares, and reposts.
"We really wanted to focus on what drives organic and paid content, which is engagement," Lee said. "We like to say that Daisy is a social syndication platform."
Lee said 51% of Daisy's creators have 100,000 or more followers.
Daisy pays creators microtransactions, typically around $30 for completing a task. The top 30% of creators on Daisy earn about $2,500 a month, Lee said.
"We want to democratize the way creators are earning," Lee said. "We like to say that we are paying without posting, which alleviates that pressure of creating content all the time."
Check out the nine-page pitch deck Daisy used to raise seed funding:
The pitch deck opens with Daisy's logo and slogan, 'social syndication powered by creators'
Daisy has over 1,500 active creators on the platform, and the company has generated $1 million in revenue with brands, Lee said.
The second page gives a peek at the app
The slide briefly breaks down what the company has set out to achieve.
Daisy verifies the creators on its platform, which have followings across Instagram, TikTok, Snapchat, and X.
The company boosts both organic and paid content from brands and influencers.
A graphic on the next page shows how Daisy uses its network to boost content
The slide reads:
Like WIFI boosters, Daisy extends the signal of your content by strategically activating a network of boosters
Without Daisy — Single Point of Engagement
With Daisy — Facilitated Engagement
The deck shows what the app looks like for brands
Brands can get "engagement from verified creators within minutes," the slide says.
It breaks down the three steps:
"1. Set your target audience, objective, and a date for your boost."
"2. Daisy identifies a targeted network of people to amplify your posts."
"3. Creators select a brand-approved comment, shares the video to their story, or reposts to their feed."
Daisy aims to connect influencer and performance marketing
The company describes itself as "the connective tissue between influencer marketing and performance marketing."
The next slide breaks down how creators can boost engagement
The slide reads:
Daisy Engagement Types
Comments
- Creators leave pre-approved, brand-friendly comments on posts
- Adds social proof, encourages audience interaction, and boosts engagement.
Story Shares
- Creators post brand content to their Instagram, TikTok, or Snapchat Stories.
- Expands reach, increases visibility, and drives traffic through embedded links
Reposts
- Creators repost brand content to their feed.
- Helps content reach new audiences and maximizes exposure.
The deck then provides performance stats
Daisy said it brings in $120,000 in monthly recurring revenue.
It has registered 1,200 creators with 10,000 to 10 million followers each and an aggregate reach of 500 million, according to the slide.
Daisy said it boosts over 50 campaigns a month.
The next slide shows active user stats across follower counts
The slide reads:
Highly active users across every content category.
Fast user response times allow us to sequence actions to maximize performance.
- 70% of users boost within 4 hours of eligibility
Substantial earning opportunities and ease of use make Daisy part of users' daily routine
- 100+ users boost more than once per week
A chart breaks down the follower count of Daisy users:
- 500,000+ followers: 17.4% of users
- 500,000 to 50,000 followers: 24.6%
- Less than 50,000 followers: 57.9%
The final slide shows user growth and payouts since launch
Daisy highlights its user activity and growth from October to January, including:
- 87% user growth
- 300% growth in lifetime creator payouts
- 400% growth in earnings per top boosters
